The startup fever has spread like wildfire in the last five to seven years. It is a fantastic movement that is pushing people to create innovative and useful products and services. 

Marketing is a huge part of any company’s growth, and it is imperative you keep track of the trends and forecasts. Marketing is proportional to the amount you are willing to spend. This is why we will consider small businesses and marketing strategies that will not burn a hole in your pocket. 

Website

Consider you stroll out of your house to buy a pair of shoes. You trust and know a particular brand, but if you can’t find the store anywhere, you will be forced to buy from another brand. 

Without a solid website, all your marketing and sales efforts will be in vain. A simple website will consist of a few standard pages. 

  • Homepage: It is the face of your company and the first thing every client will see. You need to concisely display all your offerings, testimonials, reviews, and branding. The content on this page especially needs to be catchy yet not gimmicky.  
  • About Us: This page needs to showcase the leaders and their achievements. Beyond that, you will have to explain the mission statement and what drives the company. 
  • Landing Page: You will be promoting these links, and your clients will ultimately visit these pages to purchase your services and products. 
  • Contact Us: If you do not share viable contact details such as phone numbers and email ids, what is the point of the website? 

The design language for a website should be simple yet pleasing to the eyes. Every inch of your page should be designed with a purpose, keeping UI and UX in mind. Finally, ask your developer to ensure if the google crawler can access your website. Most companies fail to do this small thing which ultimately ruins all the efforts. 

 Written content

Creating unique and actionable content is a must to increase organic traffic. You are probably wondering what does actionable content mean? 

  • The topic itself should solve a problem or share information about subjects that your target audience would find helpful. 
  • Writing with SEO and keywords in mind is not enough. Your content will look like every other piece out there. Ensure you add inputs, solutions and opinions to give it more authority. 
  • Search for statistics from reputed data houses and news sources and link them to your blogs. 
  • Add real-life examples and case studies as much as possible. It becomes easy for a reader to understand concepts with examples, and you can provide solutions organically by marketing your company. 
  • Do not use generic images to break the content. It breaks continuity, and a reader might lose interest. Look for infographics, stats or videos that share context with the content. 

Here are some examples of content you must create to organically market your business:

  • Blogs
  • Case studies
  • White papers 
  • PRs 
  • Guest posts 
  • Social media copies

The key to a good content marketing campaign is consistency. If you plan on generating traffic organically, you will need to be patient. Content like blogs and social media copies need to be posted regularly. You can begin with two blogs weekly, but ensure you never miss the deadline and keep increasing the volume gradually. 

Once you have mastered the basics, you can move on to other channels. In the next blog we will explain alternative marketing strategies that will help your business grow exponentially. Stay tuned for part 2! 

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