In the previous blog, we covered the absolute basics of marketing for any business. Once you have perfected the art of creating an interactive website and organically marketing your business with written content, you can move on to slightly advanced avenues. 

Let’s take a look at a few more amazing marketing strategies for your business in 2022. 

Video content 

Videos are very versatile, and the price point and impact depend on numerous factors. If you are still getting used to it, go with short videos. Where you post the videos depends completely on the target audience. 

For example, as a B2B SaaS company, platforms like Linkedin and Facebook are your best options. These videos will need to be catchy but professional. The goal is to display key information about the product or service and intrigue the viewer. 

If we consider B2C products and services, especially in the lifestyle and design industries, Instagram, Facebook, Twitter, and Youtube are excellent platforms. Specifically, Instagram reels and Youtube shorts are great avenues to create viral content. 

The videos last only a few seconds, so you must ensure the content is engaging and relevant. The app algorithm at this point will push reels and shorts as these are relatively new additions, and they want users to be more familiar with them. Take inspiration from the newest trend, but make the video unique yet engaging. It is very easy to get lost in the sea of similar-sounding and looking videos. 

Youtube is an excellent platform for promoting longer and more informative videos. Google regards Youtube highly, and you can kill two birds with one stone. More than the video itself, efforts taken towards Youtube SEO make a bigger difference. There are multiple inputs like meta title, description, tags, time stamps, etc. 

Time stamps and the description have the potential to rank your video on Youtube as well as google. If everything is done systematically and backed up by enough research, Google will showcase your video first in the search result. Google analyses the time stamps, and even snippets of your video can be displayed to potential clients, and the possibilities are endless. 

Affiliate marketing 

Finally, affiliate marketing is a superb avenue for new businesses. In simple terms, you create a paid partnership with another business or individual to promote the company and generate convertible leads. 

For example, you reach out to an individual with a successful blog page with a target audience that you want to acquire. You will create blogs or other forms of content that clearly showcase your offerings, and the host will post it on their website. You will pay the individual a certain amount every time a reader clicks on your landing page link or purchases something. It is a perfect symbiotic partnership where every party wins without any moral ambiguity. 

The field of marketing, like our universe, is perpetually expanding and evolving. You will need to keep your finger on the pulse and read about every new strategy that comes up. Most importantly, do not feel overwhelmed. Take it one step at a time and create a solid foundation. 

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